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Keywords: Modern technology
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Journal Articles
Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets
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International Journal of Innovation Science (2021) 13 (2): 193–204.
Published: 22 January 2021
...Shailesh Jain; Aradhana Vikas Gandhi Purpose This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail outlets. Design/methodology/approach The empirical study on the effect...
