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Keywords: Multi-actor
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Journal Articles
International Journal of Innovation Science (2018) 10 (4): 430–453.
Published: 21 May 2018
...Harriman Samuel Saragih; Togar Mangihut Simatupang; Yos Sunitiyoso Purpose This study aims to present a state-of-the-art review pertaining to the topic of multi-actor innovation in the music industry. Because of the changing nature of the marketing paradigm from product dominant to service...
