...Harriman Samuel Saragih; Togar Simatupang; Yos Sunitiyoso Purpose Previous work has asserted that the co-innovation process in the music business is composed of four stages, i.e. co-discovery, co-creation, co-delivery and co-capture. This study aims to re-examine and validate this proposed...

...Harriman Samuel Saragih; Togar Mangihut Simatupang; Yos Sunitiyoso Purpose This study aims to present a state-of-the-art review pertaining to the topic of multi-actor innovation in the music industry. Because of the changing nature of the marketing paradigm from product dominant to service...