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Keywords: NPD process
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Journal Articles
International Journal of Innovation Science (2019) 11 (4): 618–647.
Published: 29 October 2019
... intelligence Management of technology New product development success NPD process Organization absorptive capacity Radical versus incremental NPD The contribution of new product development (NPD) to companies’ growth and its influence on profits is widely recognized in the literature (Cooper, 2001...
Journal Articles
International Journal of Innovation Science (2019) 11 (1): 102–118.
Published: 07 November 2018
... applied. Findings Results support use of a formal process, as companies with a formal NPD process perceived higher performance than companies with no standard process. Process formality appears to differ across regions and be influenced by innovation strategy. European firms tended to not use a formal...
