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Keywords: Online impulse buying
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Journal Articles
International Journal of Innovation Science (2024) 16 (5): 877–894.
Published: 18 July 2023
... to the literature on online impulse buying and its related paradigms. Originality/value This study mainly attempted to determine the precursors of online impulse buying and purchase regret from the perspective of hedonic and experiential consumption motivation and consumer innovation. Getting reflections from...
