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Journal Articles
Impact of digital marketing – a bibliometric review
Available to Purchase
International Journal of Innovation Science (2022) 14 (3-4): 506–518.
Published: 05 April 2021
... Emerald Publishing Limited Licensed re-use rights only Purchase intention Online marketing Digital marketing Touchpoints This bibliometric literature review is carried out by reviewing scholarly publications such as research papers, concept papers and viewpoint papers. The papers reviewed...
