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Keywords: Over-the-top video
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Journal Articles
International Journal of Innovation Science (2021) 13 (1): 53–66.
Published: 24 December 2020
... Millennials Consumer behavior Indian OTT market Over-the-top video Subscription OTT (over-the-top) refers to the contents, services and applications intended for end-users and accessible through open internet (Nomura, 2014). Here, an OTT application is a video streaming application service...
