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Keywords: PLS approach
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Journal Articles
International Journal of Innovation Science (2020) 12 (1): 52–79.
Published: 10 February 2020
... by the literature using structural equation model (SEM) analysis from partial least square (PLS) approach. It uses a new conceptual framework using a survey data, answered by 41 small- and medium-sized enterprises (SMEs) in Morocco from different industries. Findings Using PLS-SEM modeling, the results show...

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