Keywords: Product design
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Innovation Science (2017) 9 (2): 153–169.
Published: 05 June 2017
... only Innovation Product design Evaluation Brand identity Design tools Shape grammar Maintaining brand identity in product appearance is critical to achieve success in the current competitive marketplace (Aaker, 2003). Recognition of brand identity in the design of a product...

or Create an Account

Close subscription notice
Close access options