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Keywords: Purchase intention
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Journal Articles
Impact of digital marketing – a bibliometric review
Available to Purchase
International Journal of Innovation Science (2022) 14 (3-4): 506–518.
Published: 05 April 2021
... on the selected topic. The papers selected for this paper have been published in the past eight years (2012–2020). Findings It has been concluded by many of the research papers reviewed that “Digital Marketing Efforts” influence the purchase intention of the customer. It can be also inferred...
Journal Articles
Applying innovation attributes to predict purchase intention for the eco-labeled products: A Malaysian case study
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International Journal of Innovation Science (2019) 11 (4): 583–599.
Published: 01 November 2019
...Sahar Hosseinikhah Choshaly Purpose This paper aims to make use of the innovation diffusion theory to predict the purchase intention for eco-labeled products. Design/methodology/approach Data are collected from 180 individuals in the Mid Valley shopping mall area in Malaysia...
