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Keywords: Purchase regret
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Journal Articles
International Journal of Innovation Science (2024) 16 (5): 877–894.
Published: 18 July 2023
... to examine key cognitive aspects of impulsive buying behaviour and purchase regret in an online context. Design/methodology/approach An online survey was conducted to collect the data of 317 online consumers with the help of a convenience sampling technique. The structural equation modelling technique...
