... Hospitality Services While knowledge generated within an organization is important for innovation performance, literature on open innovation mentions that multiple partners can contribute different types of knowledge, which can boost and enhance the innovation potential of firms (Bennat and Sternberg...

...Ana Melissa Cabral; João Paulo Coelho Marques Purpose The main goal of innovation is to improve customer service and products and also customer satisfaction. Taking into account the four types of innovation recognized by organization for economic co-operation and development, the purpose...