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Keywords: Social media
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Journal Articles
International Journal of Innovation Science (2022) 14 (3-4): 405–427.
Published: 17 June 2021
... are handled to control customer retaliation and negative e-word of mouth (eWOM) in such a pandemic situation, where banking institutions are using social media as a key platform. Design/methodology/approach A self-administered questionnaire was distributed among 309 participants who had encountered...
Journal Articles
International Journal of Innovation Science (2018)
Published: 21 May 2018
...Ramakrishnan Raman; Preetha Menon Purpose The purpose of this study is to understand the strategy adopted by family firms in using social media for their business. Based on the social media usage, this paper attempts to segment family firms. To do so, a reactive – proactive – innovative (RPI...
