... with their markets, customers, competitors, new products, etc.; have strategic leadership which promotes innovation; manage technology effectively in supporting the necessary NPD changes; follow some basic specific prescriptions for managing the NPD project; and develop the organization’s absorptive capacity...

... context. Design/methodology/approach The strategies conceptualised for this study included open innovation, strategic leadership and collaborative advantage. A total of 222 public university academics participated in an anonymous survey and were asked to provide responses on their innovation...