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Keywords: Thurstone’s law of comparative judgment
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Journal Articles
International Journal of Innovation Science (2025)
Published: 08 October 2025
... and allocate resources proportionally to their scores – thus spreading risk according to each startup’s evaluated merit. To address these research questions and evaluate startups, the methodology presented here utilizes Thurstone’s Law of Comparative Judgment (LCJ). LCJ is not just a comparative...
