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Keywords: management
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Journal Articles
A Teaching Case Study: Innovation, Product Development, and Organizational Transformation at the Sunnic Group
Available to Purchase
International Journal of Innovation Science (2013) 5 (1): 45–68.
Published: 01 March 2013
... management, creating new capabilities, and key performance indicators are discussed. Next, the actual implementations of several innovation initiatives are explained in dramatic fashion with characters demonstrating resistance to innovation, competitor's reactions, and conflicts of interest; more importantly...
