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Purpose
The purpose of this paper is to examine the concept of unfair commercial practices in advertising and marketing law.
Design/methodology/approach
The differences addressed in the paper relate to the role or tasks of consumer law in regulating the marketplace.
Findings
A comparison of the UK, German and Nordic approaches reveal interesting differences at least in nuances in the approach to omission of information as an unfair commercial practice.
Originality/value
The paper provides useful analysis of the deeper understandings behind unfair commercial practices law.
© Emerald Group Publishing Limited
2009
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