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Keywords: Comparative advertisement
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Journal Articles
International Journal of Law and Management (2013) 55 (6): 429–443.
Published: 11 November 2013
...Rajinder Kaur; Rashmi Aggarwal Purpose – This study aims to compile the present situation of comparative advertisement in Indian markets and the existing legal remedies by citing some factual cases from the industry and important judicial pronouncements. Design/methodology/approach...
