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Keywords: Digital marketing
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Journal Articles
Managerial Law (2003) 45 (1-2): 1–296.
Published: 01 April 2003
... economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy. © MCB UP Limited 2003 Globalization Digital marketing Electronic commerce MNEs...
