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Keywords: MTN
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Journal Articles
International Journal of Law and Management (2012) 54 (5): 332–344.
Published: 07 September 2012
...Lez Rayman‐Bacchus; Robert Ebo Hinson; Prince Kodua Purpose The purpose of this paper is to examine how corporate social responsibility is incorporated into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the corporate social responsibility practices...
