...Dinah Payne; Milton Pressley Purpose The purpose of this paper is to develop a single code of ethics that could be used regardless of the venue or specialty of the marketing professional. The paper first provides a literature review of research in the areas of ethics pertaining to marketing...

...Lez Rayman‐Bacchus; Robert Ebo Hinson; Prince Kodua Purpose The purpose of this paper is to examine how corporate social responsibility is incorporated into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the corporate social responsibility practices...