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Manufacturing organizations need to develop and maintain competitive advantage in an increasingly turbulent environment. To do this, manufacturing organizations need to rethink the way in which they manage their business. Are they prepared for the challenge? Analyses the role of Australian manufacturing managers at two levels –strategic and operational – and examines their personal characteristics. First presents some of the relevant normative literature followed by the results of survey. Finally, considers the implications for Human Resource managers in terms of their potential contributions to the change in the light of the survey findings.

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