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Argues that although the four Nordic countries are commonly lumped together, given their historical ties, they show many differences. While all share a deeply rooted love of nature and solitude, the prevailing egalitarianism in these countries manifests itself differently when it comes to management or communication. Finland has the most autocratic management style but Norway, which shares a similar literary tradition has a very participative management style. While unions play an important role in Norway and Sweden, Denmark and Finland avoid collective bargaining and manage less democratically. The adjustments required by a Euromanager to adapt to the Nordic lifestyles are very demanding, requiring corporations to select and filter candidates seriously for any Scandinavian mission. Outlines the main characteristics of the people of the four Nordic countries, both on a personal level and in a work context. Compares and contrasts the management styles of the four countries.

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