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Purpose

This study examines the relationship between female co-opted directors and firm performance. Moreover, this study also explores the serial mediation effects of corporate governance and firm risk on this relationship.

Design/methodology/approach

We used 3,385-firm year observations of the nonfinancial firms listed on the Pakistan Stock Exchange. To test the hypotheses, we applied generalized method of moments estimation and further employed ordinary least squares regression analysis and two-stage least squares analysis to check for the robustness of the results.

Findings

Using the lens of agency theory, this study reports that female co-opted directors in family firms are positively related to firm value. Moreover, the corporate governance and firm risk serially mediate this relationship, leading to higher firm value.

Originality/value

This study provides novel evidence of the positive influence of female co-opted directors on the firm value in the context of an emerging economy. Further, unlike previous studies, we use a self-constructed corporate governance index and report serial mediation effects of corporate governance and firm risk on the firm value.

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