...Naman Dubey; Muhammad Vasil; Murugan Pattusamy; Tulika Srivastava Purpose The study aims to examine how employer branding influences employees' brand advocacy and voice behavior under the boundary conditions of psychological ownership and met expectations. The study positions employer branding...

...Markus Ellmer; Astrid Reichel; Sebastian T. Naderer Purpose The purpose of this paper is to generate insights into how multinational companies (MNCs) promote global mobility in their Employer Branding (EB) messages on Facebook. Design/methodology/approach The authors analyzed 13.340 EB...

... The purpose of this paper is to adapt the well-established concept of “brand equity” in order to define and measure employer branding and its organizational consequences. This paper utilized structural equation modeling with a large sample of 600 employees to test the proposition that organizational...