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Keywords: Market research
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Journal Articles
International Journal of Manpower (1995) 16 (5-6): 70–84.
Published: 01 May 1995
... resource management Market research Soft systems methodology Systemic thinking Using findings from research conducted in one of New Zealand′s largest social and market research companies, this article shows how Checkland′s soft systems methodology (SSM) may be used as a vehicle for developing...

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