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Purpose

The purpose of this research is to investigate the risk and return characteristics of dividend investing compared to a passive “market” approach and provide probable explanations for any differences in return and risk.

Design/methodology/approach

The research design is a standard time series analysis of two different data sets containing information about return for “dividend portfolios” and the “market portfolio”.

Findings

Investing in high dividend‐paying firms earns abnormal returns in a long short‐strategy in the USA and in world indices, confirming earlier studies. Different overlapping strategies and agency theory are used to provide explanations for the dividend strategy's persistence.

Research limitations/implications

While the US findings were significant at conventional levels, the results using the world indices had significance levels that were slightly below the usual academic cut off but may be acceptable to practitioners.

Practical implications

Seemingly anomalous findings should disappear once reported, yet the high dividend‐paying strategy continues to persist and this article provides some explanations relating to the value strategy, beta puzzle and agency theory.

Social implications

Paying dividends may be socially responsible since it is explained as a way of deploying free cash flow in an efficient manner rather than wasting money through overpriced acquisitions or buybacks of overpriced shares.

Originality/value

By using different databases, earlier research is confirmed and also found to be robust across different time periods. The contribution of this paper is to link the value premium, the beta puzzle and agency issues of free cash flows together to explain the outperformance and persistence of dividend investing from a practitioner viewpoint.

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