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Purpose

This paper provides the strategic direction and coordination mechanism selection for the intelligent transformation of manufacturing enterprises.

Design/methodology/approach

A theoretical framework is developed through grounded theory and case analysis.

Findings

Collaboration value is the building block of the intelligent product ecosystem. The ecosystem is upgraded via a path of product coordination, platform coordination and network coordination.

Practical implications

This paper provides a framework for enterprises to build an intelligent product ecosystem.

Originality/value

The proposed intelligent product ecosystem framework is new to the literature and lays down a fruitful avenue for future research.

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