Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective

Ankur Srivastava is an Assistant Professor of Marketing at ICFAI Business School, Hyderabad, India. His current research focuses on consumer behaviour, technology adoption and global brand management. His research has appeared in scholarly journals such as Journal of Product and Brand Management and Marketing Intelligence and Planning. He has presented his research work in leading national and international marketing conferences.

Nitin Gupta is currently working as Professor in the Department of Marketing at Institute of Management Technology (IMT), Hyderabad, India. He gained his PhD in the area of Consumer Behavior and Brand Management. He was a Visiting Research Scholar at Syracuse University, USA and is a Visiting Faculty at ICN Business School, Nancy, France. His research interests are in the areas of Globalization's influence on consumer culture in emerging markets, brand perceptions held by Indian consumers and acculturation of consumer culture. His research work and cases have been published in national and international journals, like Services Marketing Quarterly, Young Consumers, Asia–Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets and Psychological Reports.

Nripendra P. Rana is a Professor in Marketing at the College of Business and Economics at Qatar University, Doha, Qatar. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government and digital and social media marketing. He has published more than 200 papers in a range of leading academic journals, conference proceedings, books etc. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organised tracks, mini-tracks and panels in leading conferences. He is a Chief Editor of International Journal of Electronic Government Research and an Associate Editor of International Journal of Information Management. He is a Senior Fellow of the Higher Education Academy (SFHEA) in the UK. He is also a Distinguished Visiting Professor at University of Johannesburg, South Africa.