Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia Available to Purchase

Dragan Stojković is Associate Professor at the Faculty Economics, University of Belgrade. He teaches undergraduate courses in Marketing Channels, Trade Management, Trade Marketing and Sales Management, as well as graduate courses in E-commerce and Internet Marketing. He received his MBA in Marketing from Hofstra University, USA. Both PhD and bachelor's degree in economics he received from the University of Belgrade. He participated in over 100 consulting projects from the field of marketing, management, e-commerce, marketing channels, including macroeconomic projects for the Government and its institutions. He has published significant number of scientific papers in domestic and international publications.

Aleksa Dokić is Teaching Assistant at the Faculty of Economics, University of Belgrade. In 2017 he attained the title of MSc in Sustainable Resource Management. He attained his second MSc degree in Trade–Sales and Supply Chain Management in 2019, graduating from the Faculty of Economics, University of Belgrade. He is currently pursuing a PhD degree in Business Management at the same faculty. He is also a researcher at Scientific Research Center at Faculty of Economics (NICEF), and has participated in many private consulting and Government projects in the field of corporate management, e-commerce and marketing channels.

Bozidar Vlacic is Assistant Professor at Católica Porto Business School and Distinguished Researcher at Research Centre in Management and Economics (CEGE). Since 2018, he holds an International Ph.D. with honors in Economic Analysis and Business Strategy from the University of Vigo, the University of Santiago and the University of A Coruña (Spain). His main contributions are published in journals such as J. of Business Research, Technovation, Journal of Small Business Management, IEEE Transactions on Engineering Management, J. of Intellectual Capital, and European J. of Int. Management. He is an active member of the IEEE Technology and Engineering Management Society and the European International Business Academy (EIBA) and chair of EIBA Early Career Network.

Susana Costa e Silva is associate professor at Católica Porto Business School, Universidade Católica Portuguesa, where she is also a researcher at Research Centre in Management and Economics (CEGE). Susana is visiting professor at University of Saint Joseph, Macao/China. She holds a PhD in Marketing from the University College de Dublin, Ireland. Her research interests include international marketing, internationalization process, social and cause-related marketing and digital consumer behavior. She is the author of several books and book chapters published in Portugal, UK, China, USA and Brazil. Her main contributions are published in International Marketing Review, International Business Review and Journal of Global Marketing among other journals. She is national representative of Portugal at European Marketing Academy and an active member of the European International Business Academy.