... internationalization model, foreign expansion is at a slower pace, using greenfield ventures, and entry in to host countries that are similar to the home country (Johanson and Vahlne, 1977 , 2009). While this model has been used extensively to describe internationalization by firms from advanced economies (Barkema...

... a qualitative research method. Virtual interviews in a chat room and e-mail interviews were conducted with 53 participants from 21 advanced and emerging economies. Findings – The findings indicated that most Generation Y consumers perceive that fashion products made in advanced economies are of better...