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Keywords: Affordance
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Journal Articles
International Journal of Emerging Markets (2024) 19 (3): 582–604.
Published: 15 July 2022
.../methodology/approach The data were collected from 31 interviewees of the case organizations. We conduct an in-depth case study of successful BC implementation in operations management, by using affordance-actualization (A-A) theory as the theoretical lens. Findings This study identifies...
