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Keywords: Application-based cab aggregators
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4987–5008.
Published: 17 February 2022
... and challenges in creating an egalitarian ecosystem in the application-based cab aggregator (ABCA) market. Design/methodology/approach Narratives of various stakeholders involved in the ABCA business were collected. The study involved narrations from direct and indirect stakeholders up to saturation till...
