...Apurva Chamaria; Rishi Kant Kumar; Sameer Shukla; Dharmendra Kumar; Shreya Saxena; Vikas Gupta; Nishant Tiwary; Nripendra P. Rana Purpose Social Media Marketing (SMM) has significantly transformed the marketing landscape, including its application within Business-to-Business (B2B) sectors. Despite...

...Małgorzata Bartosik-Purgat; Wiktoria Rakowska Purpose The main purpose of the study is to identify the differences and similarities in the communication between B2B participants in cross-cultural environments. Design/methodology/approach The research methods used in the study are two-fold...