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Keywords: Behavioral intentions
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Journal Articles
A multidimensional and hierarchical model of banking services and behavioral intentions of customers
Available to Purchase
International Journal of Emerging Markets (2023) 18 (4): 845–867.
Published: 20 May 2021
...Md. Alamgir Hossain; Nusrat Jahan; Minho Kim Purpose Banking services encounter major challenges in determining customer's psychometric behavioral intentions. Scholars suggest that a theoretical approach to better understand the key constructs of service marketing, such as service quality...
