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Keywords: Behavioural reasoning theory
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Journal Articles
Navigating e-health user experience in emerging markets: government vs. private healthcare apps in India using BERTopic and thematic analysis
Available to Purchase
International Journal of Emerging Markets 1–23.
Published: 04 June 2026
... to enhance user attitude and behaviour, by supporting strong privacy frameworks for equitable and sustainable adoption of e-health apps. Originality/value Integrating behavioural reasoning theory explains how individuals form intentions based on perceived reasons for or against e-health app adoption...
