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Keywords: Bottom of the pyramid
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Journal Articles
The bottom of the pyramid: an integrative approach
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International Journal of Emerging Markets (2015) 10 (1): 2–15.
Published: 19 January 2015
...Samuel Rabino Purpose – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context of the knowledge economy. Design/methodology/approach – A conceptual approach integrating the BOP perspective, diffusion of innovations, and the new product...
