Keywords: Bottom of the pyramid consumers
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Journal Articles
International Journal of Emerging Markets (2017) 12 (4): 742–752.
Published: 18 September 2017
... . Rongwei Chu can be contacted at: rongweic@fudan.edu.cn 26 02 2016 01 05 2017 02 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Bottom of the pyramid consumers Chinese migrant workers Habit adoption Online banking...

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