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Journal Articles
International Journal of Emerging Markets (2023) 18 (10): 3868–3892.
Published: 22 December 2021
... strategies emerged that was named (1) Value for Money, (2) Functional (3) Premiumisation, (4) Promotional Campaign, (5) Brand Name (6) Visual Aesthetics. Research limitations/implications Developing and validating measurement scales will be made easier with the help of this paper. Target populations...
