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Keywords: Bullwhip effect
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Journal Articles
Bullwhip severity in conditions of uncertainty: regional vs global supply chain strategies
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International Journal of Emerging Markets (2020) 15 (1): 131–148.
Published: 12 February 2019
...Marcelo J. Alvarado-Vargas; Keith J. Kelley Purpose Using a phenomenon known as the bullwhip effect, the authors explore why additional uncertainty in the marketplace can create severe disruptions in global supply chains (GSCs). The purpose of this paper is to analyze related risks in regional vs...
