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Keywords: CRM participation intention
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Journal Articles
International Journal of Emerging Markets (2024) 19 (4): 964–988.
Published: 11 August 2022
... in the public domain to directly investigate whether and how consumers' skepticism affects CRM participation intentions, specifically in the luxury retailing context. Design/methodology/approach A survey was conducted among 552 Generation Z consumers and path analysis was used to examine the direct...
