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Keywords: Cause marketing
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Journal Articles
International Journal of Emerging Markets (2008) 3 (4): 348–363.
Published: 26 September 2008
.... Corporate image Cause marketing Consumer behaviour Demographics Thailand Corporate expenditures for societal marketing programs are increasing dramatically (Holmes, 2004 ; Roy and Graeff, 2003), with total spending of approximately US$828 million in 2002 in the USA alone (Porter and Kramer...
