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Keywords: Chinese migrant workers
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Journal Articles
International Journal of Emerging Markets (2017) 12 (4): 742–752.
Published: 18 September 2017
...James M. Leonhardt; Rongwei Chu Purpose What drives product adoption among bottom of the pyramid (BoP) consumers? The purpose of this paper is to identify several factors affecting Chinese migrant workers’ adoption of online banking. Chinese migrant workers are BoP consumers that have migrated...
