Keywords: Colombia
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Journal Articles
International Journal of Emerging Markets 1–19.
Published: 14 July 2026
...Mark Scott Rosenbaum; Germán Contreras Ramírez; Mario Giraldo; Carolyn Massiah Purpose This study examines how consumers react at the neural level to counterfeit household goods, drawing upon disgust theory. Focusing on Colombia's San Andresitos, informal markets where counterfeit items are sold...
Journal Articles
Journal Articles
International Journal of Emerging Markets (2021) 16 (3): 448–467.
Published: 03 April 2020
... players in the implementation of ambidextrous strategies, was investigated in detail. Design/methodology/approach This paper presents a qualitative study based on 58 semistructured interviews with key employees, i.e. firm directors, human resource (HR) managers, LMs and their subordinates, in Colombia...

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