Keywords: Communication
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Journal Articles
Journal Articles
International Journal of Emerging Markets (2008) 3 (2): 181–196.
Published: 11 April 2008
...Nana Owusu‐Frimpong Purpose To ascertain customers' usage level and perceptions of the image of rural community banks (RCBs) in Ghana. This research examines whether women and men differ in their levels of satisfaction and expectation about the banks' services. It also assesses the contribution...

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