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Keywords: Communication flows
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Journal Articles
International Journal of Emerging Markets (2017) 12 (1): 79–92.
Published: 16 January 2017
...Sandra Simas Graca; Patricia M. Doney; James M. Barry Purpose The purpose of this paper is to examine the strategic decision-making process regarding communication flows and trust and their impact on firm cooperation in the context of buyer-supplier relationships in rule-based vs relation-based...
