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Keywords: Consumer animosity
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Journal Articles
International Journal of Emerging Markets (2023) 18 (9): 2218–2238.
Published: 24 August 2021
... foreign products would be of better quality than domestic products (Tjandra et al., 2015 ; Zebal and Jackson, 2019). However, prior research posits that some consumers may be reluctant to purchase foreign products because of multiple dispositions (e.g. consumer ethnocentrism, consumer animosity...
