... Consumer behavior Our study proposes nine hypotheses; seven were adopted from the UTAUT2, while the development of the model (as discussed earlier) led to two additional assumptions related to the constructs of environmental concern (EC) and technology show-off (TS). Table 1 presents...

... The study answers the critical question about the effect of the perception of COVID-19 on avoidance behavior. Furthermore, the role of income level, gender and education in this relationship will be highlighted. COVID-19 Lay theory Avoidance behavior Consumer behavior Turkey Emerging markets...

... on the family firm identity component in brand communication. It also contributes to the theory of corporate brand identity by proposing a communication model oriented toward consumer behavior. It also examines firms' communication (family firm identity and country-of-origin) on consumer. In both cases, FFI...

... International marketing Marketing communications Consumer behavior In recent years, many nations have liberalized their trade policies by removing trade barriers, providing incentives, etc. which, in turn, have stimulated the process of globalization. In addition to the increased trade volume...