...Asif Ali Safeer; Yewang Zhou Purpose The purpose of this study is to examine the role of perceived brand globalness (PBG) and perceived brand localness (PBL) in developing consumer word-of-mouth (CWOM) via brand attitude (BATT) by incorporating the moderating role of consumer ethnocentrism (CET...

.... This paper investigates the effect of Islamic religiosity on the relationship between consumer ethnocentrism and buying intention towards products from a developed country (France) in an Arab Spring country (Tunisia). Design/methodology/approach A survey questionnaire was lunched and data was collected...

...Aybegüm Güngördü Belbağ Purpose The current study builds on social identity theory and realistic conflict theory aims to identify the relationships amongst consumers' ethnocentrism, animosity, discomfort with differences – a factor of universal-diverse orientation (UDO) – and reluctance...

... Licensed re-use rights only Brazil Consumer ethnocentrism Marketing strategy Consumer behaviour Market segmentation It is possible to investigate human society from different perspectives. In the social sciences, there is strong interest in scrutinizing topics relevant to people, including...

...Chris Pentz; Nic Terblanche; Christo Boshoff Purpose Despite today’s globalised business world, there is a dearth of knowledge on the influence of consumer ethnocentrism on the purchasing behaviour of consumers in developing countries. The purpose of this paper is to investigate consumer...

...Pilar Fernández-Ferrín; Belén Bande-Vilela; Jill Gabrielle Klein; M. Luisa del Río-Araújo Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported...