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Keywords: Consumer purchase behaviour
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4865–4883.
Published: 10 February 2022
...Rajesh Srivastava Purpose This paper studied the effects of music plus fragrance or music alone on consumer purchase behaviour, footfalls and repeat visits to retail stores in the context of the mall. Design/methodology/approach A primary research was conducted through a structured...
